Top 5 Beauty Retail Apps in Oman Q1 2023

In the first quarter of 2023, the top beauty retail apps in Oman displayed varied performance trends across weekly downloads, active users, and revenue. Here's a closer look at the performance of the top 5 beauty retail applications.

Sephora UAE: Beauty,Make up saw a significant fluctuation in weekly downloads. Starting with 679 downloads in the last week of December 2022, the app peaked at 4.5K downloads in the first week of January, before stabilizing around 2K to 3K downloads per week by the end of March. Active users for Sephora UAE experienced a steady growth from 6.6K in late December to a peak of 10K in early January, eventually leveling off around 8K to 9K active users towards the end of the quarter.

Nice one | نايس ون showed a consistent trend in weekly downloads, starting at 839 and fluctuating between 592 to 1.3K throughout the quarter. The app's active users exhibited a slight increase, beginning at 4.2K in late December, peaking at nearly 5K in mid-February, and maintaining around 4K to 5K by the end of March.

BEAUTY BAY had a moderate performance with weekly downloads starting at 180 and reaching a high of 442 by late February. Active users began at 570 and saw a gradual increase, peaking at 1K in late February before slightly dropping to around 800 by the end of March.

Abdul Samad Al Qurashi Perfume experienced a steady increase in weekly downloads, starting at 159 in late December and reaching 397 by the end of March. The app's active users followed a similar trend, beginning at 377 and growing to 600 by the end of the quarter.

VPerfumes - Buy Perfumes had a relatively stable performance in weekly downloads, starting at 159 and fluctuating between 126 to 247 throughout the quarter. The app showed consistency in maintaining its user base.

Data for this analysis comes from Sensor Tower. For more detailed insights, visit Sensor Tower.